Titletown Logo & Identity

Titletown is a new community development located just west of Lambeau Field, home of Wisconsin’s Green Bay Packers. It includes a 10-acre park and plaza, a sledding hill, ice rink, full-size football field, hotels, shops, office buildings and more.

Prior to its opening in 2017, Pentagram was engaged to create a memorable, lasting brand identity and signage system for the district that would encompass the spirit, history, and pride of its fan base. I designed the logo under creative direction of Michael Gericke, and created the signage applications under direction of Don Bilodeau.

A large multidisciplinary team helped bring this project to life including Melisa Ozkan, Chuan-Wei Ting, Elizabeth Kim, and more.

See full project on Pentagram's website here

Role Senior Designer
Typefaces Gibson
Creative Direction Michael Gericke and Don Bilodeau
Studio Pentagram
Field Identity and Signage
Launched Spring 2017

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