Gap NFTs

With the goal of increasing engagement, Gap partnered with frog to conceptualize an NFT experience. In five weeks, we created crypto-hoodies: a covetable and collectible digital representation of the most iconic Gap product, along with a game that made collecting crypto-hoodies deeply engaging and feels distinctly like a part of the blockchain community.

I led the design effort in a one-week sprint to create a visual direction to serve as a proof of concept for the game. Inspired by the infinite possibilities in the digital realm, the design direction uses photo-realistic 3D and photography to create a surreal scene. The outcome is a 3D representation of the physical hoodies, layered atop supporting imagery that creates a thematic story for each drop.

You can explore the collection here.

Role Design Director
Designer Amanda Güereca
Tools Adobe Dimension
Studio frog Design
Field Art Direction and Digital
Launched 2022

No items found.
No items found.
No items found.