Chase Card Design System

Modern, unified, and distinctly Chase

Chase engaged my team at frog to redesign their core credit card suite, which consists of the Freedom, Sapphire, Chase Debit, and Business Ink credit card families. The core project objective, which we defined through the research and discovery phase, was to create a suite of modernized credit cards that fit seamlessly together, amplify the Chase brand and make the material qualities stand out amongst competitors. Looking at both the physical qualities of the card and the branding on the surface,

Team Francois Nguyen & Erica Eden Creative Directors | Adam Wrigley & Jung Soo Park Industrial Designers | Phoebe Morrison, Irisa Ona, Justine Braisted Visual Designers

Full case study coming soon.

Sapphire Preferred was the first card to be released to the public out of the 16 Chase core credit cards we designed. Image from