CityPoint Campaign

You don't have to be born in brooklyn to bee Brooklyn Born

CityPoint is a new shopping and dining destination in downtown Brooklyn that celebrates the energy and diversity in Brooklyn.For the second phase of their campaign, they wanted to use imagery in a compelling way, but had no money for commissioned photography. By purchasing inexpensive, ordinary stock photos, and pairing them with unexpected words, the resulting message helped reinforce the brand. These word and image parings were used in environmental graphics, social media, their website navigation, and advertising.

Campaign, Brand Identity, Environmental Graphics