CityPoint Campaign

CityPoint is New York's largest shopping, dining and entertainment destination located in the neighborhood of Downtown Brooklyn. The identity celebrates the area's vibrant local pride with a bold slogan "BKLYN BORN," and bright, punchy graphics that energize the interior and exterior space.  

I designed and executed the large scale, image-driven graphics to inform locals and tourists of the different offerings in the complex.

A huge thanks to Haley Taylor and Brian Banton who helped set the vision, design the logo, and create an array of additional graphics.

See full project on Pentagram's website here

Role Designer
Typefaces Tungsten, Knockout
Creative Direction Michael Gericke
Studio Pentagram
Field Identity, Advertising, Signage
Launched Spring 2017

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