Blink Fitness is a premium quality, value-based fitness brand with over 90 locations across the U.S.
In 2018, they sought to expand from accessible fitness to accessible wellness, celebrating the positive feeling you get from exercise, not just the physical benefits.
To signify this shift, they wanted to refresh their brand through optimistic, bright, fun, eye-catching communication, that presents wellness in a real way. This Every Body Happy campaign became the new brand platform in which they continue to champion body positivity and inclusivity at the core of their mission.
I helped craft the visual language of this new expression alongside Maja Cule, under the creative direction of Khalym Schell.
Role Senior Designer
Creative Direction Khalym Schell
Client Blink Fitness
Field Identity and Advertising