Blink Fitness Brand Refresh
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Blink is expanding from accessible fitness to accessible wellness, with a focus on a new target customer: The Balanced Achiever. Our target is health conscious, they work out to achieve a balance between body and mind, and aren’t motivated by others noticing their results. This approach to wellness is directly aligned with our brand philosophy.Building off the success of the Every Body Happy brand platform, we continue to champion body positivity and inclusivity as expressed through optimistic bright, fun, eye-catching communication, and present wellness in a real way.